The flagship model
Operating by Design
Every organization has an operating system. Not the technology stack. The human one. It is the path work actually travels: who decides, what information arrives and when, which priorities win, and what happens when the playbook runs out.
Most were never designed. They accumulated through reorganizations, leadership changes, inherited processes, and a thousand small decisions that quietly became the way we work. Nobody chose it. Everybody inherited it. That was survivable when change was slower.
Operating by Design is a structured way to make that system visible, and then redesign it, in six moves.
The distinction
Running by default, or running by design
The same strategy, the same people, the same technology. What changes is whether the path the work travels was chosen, or inherited.
The operating model is not the org chart. It is the path the work actually travels.
What each of the six moves involves depends entirely on your organization.
Which is why that part is a conversation, not a web page.
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